FOR IMMEDIATE RELEASE

SharkStrike CEO Jason Gorham To Present at Technology Association of Georgia Recruiting Event

ATLANTA – Jason Gorham CEO of Sharkstrike, the leading provider of passive candidate strategy, will be a keynote speaker at the Technology Association of Georgia Recruiting event held Sept

 15, 2009.   Gorham will be co-presenting with Matt Matrone on search engine marketing (SEM) and search engine optimization (SEO) for recruitment.

“I am glad to contribute. The recruiting market continues to grow at an exponential pace and the use of online tools like ours, are leading the way for a company to find the best possible candidates faster and cheaper than conventional methods” said Gorham. “I look forward to sharing industry trends, pitfalls and some of the successes we have seen in recruiting as it relates to SEM and SEO.”  

Candidates are not likely to search on a companies name to find a job as if this was the case they would just go to their website.  They are however likely to search job titles or industries and this is where companies should be focusing their HR-SEO strategy.  A lot of the HR SEO process is education and for most human resources departments this isn’t their core competency and that’s why they should select a leader the HR Search Engine Optimization (SEO) space that has a number of years of experience.  Multiple HR SEO vendors are claiming that their products are making jobs HR SEO compliant when in reality they are just pushing jobs to free sites and hoping that the links to the jobs will create natural or organic traffic when in reality they are just pushing jobs to free sites. 

About Sharkstrike

SharkStrike LLC, the world’s leading passive candidate strategy company, and its patent-pending Push Posting human resources search engine marketing product, helps companies strengthen their passive candidate capture strategy.

SharkStrike’s S^4™ passive candidate offering encompasses recruitment search engine marketing (SEM), recruitment search engine optimization (HR-SEO) social media/social networking recruiting and open web candidate sourcing.  By utilizing a combination of these smart recruiting techniques, employers lower their cost per applicant and cost per hire, enhance their employer proposition and increase brand value. These technologies also allow passive candidates to opt-in to company message/job postings, facilitating the company’s process of engaging and successfully communicating with passive candidates.

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