I have been working in Google's new beta interface for Adwords and I'm
not sure if I like it or not. Having worked with Google Adwords since
2004 I have seen a lot of changes in their system but this is the first
time that they have created a new interface for it.
The new interface has a much cleaner/newer look and feel to it and
it's more analytic and tends to look more now like Google analytics
than it does Adwords. The goal of the new interface is to make it
easier for people like me to manage accounts quicker and more
effectively as well as for beginners to understand their accounts and
use the tool more often. One of the key features that I like is the
keyword search within a campaign feature. In the past you had to run a
search across all of the campaigns and then drill into the ad group to
manage the keyword. Now all you have to do is set up a filter and run
your keyword search.
The data map is much easier to read and figure out so a novice or
your executive team can login and see a quick snapshot of your campaign
is doing. I also like the account tree so everything is on the left
hand side of the screen and you can even look into your analytics while
not having to leave Adwords.
The new interface seems to be improvement over the old interface,
but it will take some time to get used to. With that in mind remember
this, Google is a pay-per-click company the more clicks the better
Google does. A lot of people trust Google for everything including
analytics for them to give them the best data, keyword searches etc.
However I leave you with this...if Adwords says it's a click and Google
analytics say's it's a click is it a click?
Posted on
Monday, July 13, 2009
by Jason Gorham
filed under