White Papers

Human Resources Search Engine Optimization Companies Still Struggling with This Emerging Best Practice

Overview

This SharkStrike White Paper examines the application of SEO methodologies within corporate HR departments as part of their talent acquisition strategies.

The paper defines SEO, discusses its use in product and service marketing, and outlines the rationale for its potential to create efficient and cost-effective avenues for attracting key talent. The paper also looks at current practices with SEO by analyzing the effectiveness of SEO strategies at the top five Fortune 100 companies.

Case Studies

Apex Systems

Overview

Apex Systems was looking for a better alternative to reach specific entry level job seekers to hire as entry level recruiters nationwide. It was their goal to target college graduates.

Careermetasearch.com/Sharkstrike created an effective three month keyword campaign to drive entry level candidates to Apex Systems home page on our site. In a three month time frame over 5020 passive job seekers were driven to the home page and 555 applicants applied to apex's job openings. Giving them a 11% conversion/apply rate.