Recruiting White Paper
Title:
Human Resources Search Engine Optimization
Leading Companies Still Struggling with this Emerging Best Practice
In this first of a four-part series, Sharkstrike discusses the emergance of HR SEO, as well as findings from it's research into current HR SEO practices at leading companies.
Search Engine Optimization (SEO) has been a standard practice used by
corporate marketing departments to attract qualified buyers to websites
for years. And while many human resources leaders might know little or
nothing about recruiting SEO, leading-edge companies seeking to win the talent
acquisition wars are increasingly turning to methodologies that
optimize the likelihood of attracting high-quality – and only
high-quality – candidates.
The SharkStrike Recruiting White Paper examines the application of HR SEO methodologies within corporate HR departments as part of their talent acquisition strategies. The paper defines Recruiting SEO, discusses its use in product and service marketing, and outlines the rationale for its potential to create efficient and cost-effective avenues for attracting key talent. The paper also looks at current practices with HR SEO by analyzing the effectiveness of Human Resources SEO strategies at the top five Fortune 100 companies.